Founder & CEO, Strong Coffee
Adam Von Rothfelder is a movement guru and a self-proclaimed ‘motivational mind bomb’. His passion for movement started at a young age with gymnastics and martial arts. As he grew up, like many of us, Adam dreamed of being a professional athlete. In 2008 he fought his first pro MMA fight. Although his career in fighting was short-lived, what Adam learned getting there left a major impression and set the course for an incredible life in fitness.
Adam believes that as a former professional fighter he truly understands what it is like to fight for what you want; he wants to motivate you and he is willing to fight for it. In 2010, Adam opened his first unconventional training facility in Milwaukee, WI in hopes to help the city in which he was born and raised obtain their fitness goals. The mission is still on and his vision has only gotten bigger. Adam most recently was seeing starring on NBC’s “Strong”, Modeling for Versace alongside Gigi Hadid and working as a movement advisor to Legendary Laird Hamilton and Gabrielle Reece for XPT. Adam wants to motivate the world to move together and “it starts with you”.
You can find Adam at the Group Training Zone throughout the weekend as he emcees the workouts, contests and challenges.