Since entering the fitness world in 2015, Paulo has become a force in the industry. His expertise in kettlebells, HIIT and functional fitness allows him to design creative and challenging workouts that have become his signature.
Paulo has been featured on Bodybuilding.com and Oxygen Magazine and has gained a dedicated following as one of NordicTrack’s premier coaches. Inspired by this global outreach, he has made it his mission to support people around the world on their fitness journeys through his HEF Training App.