Best-Selling Author, Speaker, TV Host, Life Reinvention Strategist and Fitness Expert
Wendy Ida (pronounced ee’da) also known as “America’s #1 Expert on Living Fit, Fierce & Fabulous
after 40” is a 68-year young internationally recognized Best-Selling Author, Speaker, TV Host, Life
Reinvention Strategist and Fitness Expert.
She is a two-time Guinness World Record Holder, 8-time award winning National Fitness Champion
and former Assistant Strength and Conditioning Coach for the LA Avengers football team.
Wendy won the Indie literary award for her book, Take Back Your Life: My No-Nonsense Approach to
Health Fitness and Looking Good Naked! – Foreword by Les Brown, Motivational Speaker and has
made dozens of appearances on TV, talk radio and other media such as Essence Magazine, The Dr.
OZ show, Inside Edition, CNN, Fox Sports Net, NBC, ABC, B.E.T., commercials, exercise videos and
She has toured with actors/producers Boris Kodjoe and Nicole Ari Parker as their “Strive to Thrive”
fitness expert and was also Director of the Obesity Prevention Initiative Program in association with
USC Norris Comprehensive Cancer Center, Kaiser Permanente, American Bio-Clinical Laboratories and
Twice nominated for Who’s Who Among Women in business, Wendy Ida also received the Award of
Recognition for Outstanding Educational Community Service from Dr. Charles Adams, Founder and
President of the Educational Outreach Community Program.
New Jersey born Wendy Ida says she didn’t start working out until the age 43. She managed to
improve her health, lose 80 pounds and dwindle down to a rock-solid size 4 and hold onto it as a
Now she teaches, preaches and inspires others to reinvent their lives and live their potential through
mental readiness, self-worth and physical challenges. “This is what gets me out of bed in the
morning,” Wendy says.
That is why she often repeats this mantra: “It’s never too late to Take Back Your Life!