Marketing Materials for TheFitExpo Anaheim 2017
Press Releases
Print and Online Advertising
Email blasts promoting TheFitExpo:
- 7/19/17 TheFitExpo Anaheim Returns (link)
- 7/28/17 Book Your Hotel (link)
- 8/4/17 Special Guests (link)
- 8/11/17 Group Workouts (link)
- 8/16/17 Bodybuilding Seminars (link)
- 8/18/17 LMBRJCKD Athletics Combine (link)
- 8/21/17 World Calisthenis and World Records (link)
- 8/22/17 Celebrity Fitness Panels (link)
- 8/23/17 UBER Eats (link)
- 8/24/17 Atendee Competitions (link)
- 8/25/17 Are you ready? (link)
TheFitExpo Anaheim is found in the calendar sections of the following publications/websites:
- Eventful / event.ocregister.com
- Ocweekly.com/calendar
- Visittheoc.com/events
- Anaheim.net
- Eyespyla.com
- Laweekly.com/calendar
- Timeout.com
- Visitanaheim.org
CBS Media – 290 radio commercials, 200 radio promotions, 10 digital ads, across 5 radio stations:
- 106.7 KROQ FM Sweepstakes
- 97.1 AMP Radio FM Sweepstakes
- 101.1 K-EARTH FM
- 94.7 THE WAVE FM Sweepstakes
- 93.1 JACK FM
CBS Media – Three 30 second radio spots:
Other:
- CBS newsletter eblast reaching 158,000 people
- TheFitExpo Anaheim Snapchat video (video)
- TheFitExpo Anaheim YouTube (video)
- KTLA Fri Pre-expo coverage (link)
- Splash magazine – feature & giveaway – over 250k unique visitors
- UberEATS will send out a dedicated email blast the Wednesday prior to the Expo, to between 30,000 and 60,000 of their SoCal based customers, primarily focusing on Orange County but also including parts of the surrounding Los Angeles, San Diego and Riverside counties.
- 300+ exhibitors have digital coupons, 80+ guests have digital coupons, 20+ event promoters have digital coupons
- 12 Ambassadors to distribute at 530+ gyms