Welcome Back My Friends…

…To The Show That Never Ends

Exhibiting at TheFitExpo Anaheim 2023


TheFitExpo will be returning to Anaheim with its unique blend of fitness competitions, famous celebrities and fabulous exhibit booths in 2023 at the Anaheim Convention Center. Conveniently located in the heart of Orange County, and literally next door to the “Happiest Place On Earth”, the Anaheim Convention Center is the ideal place to hold our second largest consumer fitness expo.

As with all of our shows, the Expo includes amazing fitness, physique, martial arts, and strength contests. In addition, there are demonstrations of popular fitness trends like Epic Series Obstacle Racing; a group exercise program featuring some of the most popular classes and top instructors; dozens of celebrity athlete appearances, and our popular “Healthy Eating Pavilion” featuring cooking demonstrations, recipe makeovers and plenty of sampling.

More importantly, the Expo attracts tens of thousands of knowledgeable and engaged fitness enthusiasts, as well as some influential industry professionals (personal trainers, group exercise instructors, gym owners and retail store buyers), making it one of the most cost effective ways to reach the lucrative Orange County health and fitness market.

So whether you’re a start-up just launching your company, or an established brand looking to grow your market share, don’t miss this unique opportunity to meet and network with all of them in one place, on one weekend.

Additional information about the show and becoming an exhibitor can be found by scrolling down this page.

Of course, if you still have any questions, feel free to email or call us at your convenience and we’ll address them for you right away.

Until then, thanks again for your interest and we hope you’ll be able to join us in 2023 at the Anaheim Convention Center.


Marc Missioreck
Vice President, Sales & Sponsorships
(888) FIT-EXPO



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Don’t just take our word…click on the video below to watch a short 3-minute video of testimonials from some of the thousands of companies that actually exhibited at our Expos…

Click here for more written testimonials from some of our exhibitors.


To view our current event brochure please click to LEARN MORE (PDF 7MB)


Click here to see a full list of previous Anaheim exhibitors.


61% Male, 39% Female 79% In the key 18-35 demographic
57% Earn at least $50,000 per year 26% Earn $100,000 or more
95% Work out at least 3 times a week 67% Work out 5 or more times a week
91% Take vitamins or supplements 71% Use energy drinks
53% Want to lose weight 72% Want a healthier lifestyle
54% Own home exercise equipment 66% Bought workout clothing in the last 12 months


All exhibit booths are 10 feet x 10 feet in size and go for $2,000 for the weekend. Exhibitors can purchase multiple booths in almost any configuration they desire. Each booth comes with a skirted 6 foot long table, 2 chairs, and a small waste basket.


Companies with a limited budget, or that don’t need a lot of space in order to effectively promote their goods or services, can “share” a booth and cut the cost in half.

The way we do this is by splitting a 10’ x 10’ corner booth in half diagonally. That way, each company still has access to one of the 10 foot long sides of the booth that is on an aisle.

If you know another company that wants to share it with you, we will gladly place you together. If not, we will introduce you in advance to another company that also wants to share a booth and doesn’t offer similar products. That way you can make sure you’ll be compatible together in the same booth.


  • Multi-Show Discount: We offer a multi-show discount of 5% off if you exhibit at any 2 of our shows within a 12 month period, and it jumps to 10% off if you exhibit at any 3 or all 4 of them.
  • Law Enforcement Agency & Military Branch Discount: law enforcement agencies, fire departments and military branches and are entitled to a 10% discount off of any size booth, at any show.
  • Non-Profit Organizations: bona fide 501(c)(3) non-profit organizations are entitled to a 10% discount off any size booth at any show.
  • Wholesale Buyer’s Pass
    All exhibitors are entitled to receive a complimentary, digital “Wholesale Buyers Pass” that your sales team can send out to existing wholesale accounts as well as prospects. Each pass they send out is good for one buyer, from one account, to attend one day of the Expo for FREE!

    Invite them to come and enjoy the Expo as guests of your company, make an appointment to stop by your booth, and hopefully write some new business with you. You may even want to consider offering some sort of “Show Special” that is too good to pass up.

    In recent years, exhibitors that took advantage of this opportunity, especially those from out of state, wrote a significant amount of wholesale business onsite, in addition to all the sampling, branding, networking and retail sales they made to the thousands of consumers in attendance.

    All registered exhibitors will receive a separate email explaining how to receive, set up and use their complimentary Wholesale Buyer’s Pass.

  • $10 Discount Coupon
    All exhibitors will receive a complimentary, digital discount coupon that can save your existing customers, prospects, family, friends or followers “$10 Off” of the regular $25 one-day admission price to TheFitExpo.

    Feel free to post it on social media, place it on your website, insert it into a digital newsletter or email it the old-fashioned way. The more people that see it and can use it, the better it will be for both the Expo and your company. That’s because you can insert your logo on it so it generates good will for your company every time someone sees it, regardless of whether they actually attend the Expo or not.

    All registered exhibitors will receive a separate email explaining how to receive, set up and use their complimentary $10 Discount Coupon.


    If you’re ready to sign up, simply download the Exhibitor Contract and email or fax it back to us.

    Go to the live floorplan so you can select your top 3 booth choices and enter them in Section 2 on Page 1.

    We normally require a deposit of 50% to hold a space with the balance due 60 days prior to the start of the show.

    If you’re paying by credit card, download and complete the Credit Card Authorization Form and email or fax it to us. If you prefer to provide your credit card info via phone, that is perfectly fine.

    Be sure to sign Section 7 on Page 1 and initial all 5 of the boxes on Page 2.


    TheFitExpo Anaheim will be held at the Anaheim Convention Center in 2023.

    The live floor plan shows which exhibit booths are still available as well as where other companies and performance areas are located. It will give you the ability to select your top 3 choices for your booth location when submitting your Exhibitor Contract.

    Note: we are still waiting for some of our sponsors and exhibitors with large booths to select their preferred spaces. Once they do we’ll be able to start assigning booths to all other registered exhibitors. So while all booths appear to be “Available”, some of them may not be.

    Color Code:
    Blue = Available Booth
    Yellow = Assigned Booth
    Orange = Reserved Booth
    Green = Line Control Area
    Purple = Competition/Performance Stage

    We will return to the Anaheim Convention Center in 2023


    We offer 4 sponsorship packages designed to fit different budgets: Supporting, Major, Presenting and Title Sponsorship.

    Keep in mind, these packages are designed to work for almost any type of company regardless of what kind of product or service they sell. Where it gets to be fun is when we can be creative and customize the packages around the unique sales or marketing goals of the sponsoring company.


    Coming soon!


    Coming soon!


    Please note: If you are being contacted by companies asking if you would like to purchase TheFitExpo Exhibitor and or Attendee email or contact information, please note that they are NOT legitimate companies and they do NOT have our lists for sale. Please forward any such inquiries you may receive to info@thefitexpo.com.

    Exhibitor Welcome Kit (pdf)
    Credit Card Authorization Form (pdf)

    For sales/booth information: (888) FIT-EXPO or contact Marc at sales@thefitexpo.com